PhD Candidate,
The Fletcher School of Law and Diplomacy, Tufts University


Areas of Expertise
Intergovernmental Organizations, International Organizations, Media and Communication, New Media and Social Media, United Nations

Stefan is currently researching branding and brand management in international organizations, particularly within the United Nations system. He is especially interested in exploring how complex international organizations can best be presented to the public to create a better understanding of, and support for, their work. His research interests also include communication, knowledge management, process management, and quality management.

Previously, he worked for six years at a branding and graphic design company in Vienna (Brainds) and operated social media channels at the UN Alliance of Civilizations. He did his graduate studies in International Affairs at The Fletcher School (MALD) and in International Management at the University of Economics and Business in Vienna (MS, CEMS), and he completed his undergraduate work in Information Management at FH JOANNEUM (Graz, Austria). He spent exchange semesters at the University of Portsmouth (UK), Koç University in Istanbul, and Sciences Po in Paris.

Recent Publications
“Branding in the UN System: Five Theses.” Presentation at the panel “UN BRANDED: A Look at Branding & Visual Identity in the UN System.” UN in Geneva. Dec 2017. Download:

“Branding the United Nations.” Poster presentation at the Austrian Research and Innovation Talk (ARIT). Austin, TX. Oct 2017. Download:

“Strategic Communication and Branding in International Organizations: The Case of the United Nations – UN-Internal Perspective on Branding at the UN-Secretariat and the UN-System-Wide Level.” Report of Master’s Thesis research. The Fletcher School. May 2017.

Recent ACUNS Activity 
ACUNS annual meeting, Rome (2018), Panel presentation on “Towards a Better Understanding of the United Nations”