Kara Alaimo, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication (Routledge, 2016).
Routledge’s new text for public diplomacy and international communication courses, Pitch, Tweet, or Engage on the Street, offers a modern guide for how to practice strategic communication around the globe. Drawing upon interviews with professionals in over 30 countries as well as the author’s own experience as a practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to craft public diplomacy and international communication strategies, messages, and tactics for countries and cultures around the globe. The book includes dedicated chapters on public diplomacy by governments and advocacy communications. It also discusses key cultural differences which require communicators to adapt their approaches before taking readers on a tour of the world, explaining how to develop communication campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a communication “siege” that successfully ended an epidemic of violence in Kenya to the radical approach to transparency on Sweden’s official Twitter handle which has captivated audiences around the globe.
About the Author
Kara Alaimo, Ph.D. is Assistant Professor and Associate Chair of the Department of Journalism, Media Studies and Public Relations at Hofstra University. From 2012-2013, Dr. Alaimo served as Head of Communications for the United Nations Secretary-General’s High Level Panel on the Post-2015 Development Agenda, a group of heads of state and other eminent thinkers convened to recommend the world’s next plan for eradicating poverty and achieving sustainable development. In 2011, she was appointed by President Obama as Spokesperson for International Affairs in the U.S. Treasury Department, where she communicated global economic diplomacy initiatives. In this capacity, she also served as media adviser to Jim Yong Kim during his successful 2012 campaign for the World Bank Presidency. For more information, visit www.karaalaimo.com and follow her Twitter handle, @karaalaimo.